Alt Summit 2015

Alt Summit 2015 www.britonalo.comphoto by Brooke Dennis Scarf by K Crochets

I had the chance to attend Alt Summit 2015 last week and wanted to give you a recap!

Alt has a reputation for being one of the best conferences for bloggers and businesses. It is a luxury conference and it draws in great speakers, teachers, and sponsors.

The Fashion
Alt Summit 2015 www.britonalo.comphoto by Brooke Dennis

You know how sometimes you wish you could dress like a toddler? No rules, mixing patterns and textures? Loud, fancy, over-the-top, you name it? Anything goes at Alt. Some major trends I saw:

Sparkles, Stripes, Leather, Polka Dots, Unique Glasses, Colorful Hair

The nice thing about Alt is that you can dress however you feel comfortable. There are fashion bloggers that will have every outfit styled perfectly, hairstylists that will have gorgeous braids and curls, people who think outside the box of fashion, people who are low-key, and people who only shop thrift and vintage.

The Parties
Alt Summit 2015 www.britonalo.comphoto by Brooke Dennis

We had sponsored dinners on Wednesday night across Salt Lake. I attended a dinner with Airbnb at an old Victorian home. Airbnb flew in their chef from HQ and we spent the evening getting to know each other better over some great dishes.

Dinner with @Airbnb tonight!! #altsummit

A photo posted by Briton Alo (@britonalo) on

On Thursday we had a Downtown Abbey inspired evening. The idea was to infuse your look with 1920′s motifs but to not dress in costume.

Friday was a night full of mini parties. We took over part of the third floor and each room had a different theme. From Pop Alt to Tokyo Dreams, there was never a dull moment!

Mini. Party. Time. #buzzwithhive #altsummit

A photo posted by Rad Mom Cool Kid (@radmomcoolkid) on

The Learning
Alt Summit 2015 www.britonalo.comphoto by Justin Hackworth

Alt has a great assortment of keynote speakers, panels, classes, roundtable discussions, design camps, and hallway experts to learn from. I missed the opening keynote this year thanks to a wicked combo of little sleep, jet lag, and anti-nausea meds from the flight. I really enjoyed the classes I attended. There were classes and workshops on podcasts, instagram, pinterest, tribes, monetizing, legal questions, photo styling, and plugins, to name a few!

The Downs
Alt Summit 2015 www.britonalo.comphoto by Justin Hackworth

Alt can be intimidating and intense, especially for introverts. I think a lot of bloggers are introverts- that’s why we blog! It’s easier on us to reach out to people without actually being in their presence. Large groups and lots of interaction is draining for introverts so Alt can be exhausting for us. I try to sneak off to a quiet corner or the bathroom when I’m feeling like I can’t meet one more new person!

Another thing that exhausts me is the information overload. The schedule is PACKED full of amazing speakers and classes and I take full advantage of it. One thing that helps me is to take great notes and just let my brain relax, knowing I got it all down in my notebook to look at later.

The last thing that is tough about Alt is that it can be hard on your confidence. At Alt you are selling your personal brand to a very visual market. We are all bloggers and business owners in the age of Pinterest, Instagram, and Facebook. We know the power of good design and Alt is a chance to sell our sites wrapped up in the pretty package of good hair, makeup, outfits, and personality. That said, sometimes you get there and feel like you don’t quite measure up. There are people there who are crazy successful. They hustle really hard and have such a clear vision of where they want their business to go. There are people wearing couture outfits and expensive makeup.

I don’t want to sell Alt as a shallow place for shallow people who only care about looks. What I’m saying is that it is a conference full of people who design and create beautiful things and your personal design/style is part of the whole package you are bringing to the table. And sometimes you feel small and lost in the middle of a lot of greatness.

The Ups
Alt Summit 2015 www.britonalo.comphoto by Justin Hackworth

My favorite thing I heard at Alt was from Corinne Stokoe of Mint Arrow. She mentioned that she struggled at a previous Alt because it seemed like everyone around her was moving forward and knew where they were going and she felt a little stuck. She said, “Don’t let Alt give you an identity crisis!” I felt the identity crisis at my first Alt and I was feeling it at this one. I was pretty sure it was just me, that everyone around me was blessed with that clear vision and endless energy to move forward. Hearing her say that she had felt the same way gave me the boost I needed.

There are some amazing people who attend Alt. As I follow them on their social channels and see what they are up to I am so inspired and impressed! They do great things and are so supportive of others. There is a tribe mentality that is really strong among the attendees and I love witnessing it and being sucked up into it.

Be sure to also read my Alt Survival Guide over on Rad Mom Cool Kid!

Check out OneDrive for more photos from Alt or search #AltSummit on Instagram!

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